The Ultimate Showdown: SEO Vs. Web Developers. Who Will Triumph In The Battle For Implementation Supremacy?
To achieve the unifying goal, the SEO, web development, and IT teams must work together. So who should be in charge of putting the changes into action?
The relationship between an SEO expert, an IT department, and a site’s web developers can be complicated.
Web developers and IT departments have different goals than SEO experts; they are focused on the site’s design and stability rather than its functionality.
Developers and IT departments often lack the time or resources to make changes.
These problems can lead to disagreements between the two groups.
Let’s talk about the problems that SEO experts face while collaborating with web developers and IT professionals, as well as the benefits of SEO-led implementation.
Table Of Contents:
- The Barriers: SEO Experts vs. Web Developers
- The Barriers: SEO Experts vs. IT
- The Advantages of SEO-Assisted Implementation
- Cooperation Between Depts
- Final Words
The Barriers: SEO Experts vs. Web Developers
Web developers sometimes seek support in understanding the value of SEO, which poses an enormous barrier for SEO experts.
They might also be more focused on the visual aspects of the site, such as the design and layout, rather than its functioning and technical SEO elements.
As a result, developers can avoid making needed SEO changes, or they may make changes that affect SEO.
Technical skills might be needed for web developers to implement SEO changes.
They might want to become intimate friends with the most recent best practices, or they might want to learn how to implement changes in an SEO-friendly way.
These problems can cause frustration for both the SEO and the developer; web developers can feel frustrated by the technical requirements of SEO, leading SEO experts to feel worthless for their skills.
The Barriers: SEO Experts vs. IT Dept
IT experts are frequently in charge of a site’s technical features, such as server maintenance and software upgrades.
Although they might be mindful of the importance of SEO, they might require extra time or resources to implement changes rapidly.
IT workers could also avoid making changes that might threaten the site’s stability or the underlying IT structure.
Another problem is that SEO changes might well have unexpected effects on IT systems. Changes in site structure or URL structure, for example, can cause caching or load-balancing issues.
This might cause implementation mistakes and extra effort for the SEO and IT teams.
The Advantages of SEO-Assisted Implementation
SEO experts are well-equipped to lead the implementation process because of their particular knowledge and skill in SEO strategy.
By being proactive, they can guarantee that changes are made correctly the first time. Moreover, they can help web developers and IT teams in understanding the impact of SEO changes.
SEO experts can also focus on SEO changes and guarantee that they are implemented as soon as possible. This is especially important for sites that are undergoing major changes or upgrades since delays in implementing SEO changes have a significant impact on search rankings and traffic.
SEO experts are often excellent at turning complex technical information into actionable facts.
As long as they have a seat at the executive table, putting the SEO expert in charge of making all search-related changes saves time on all fronts, especially communication.
A more serious difficulty occurs when defining what is and is not search related.
This fuzzy description of what search involves is the main reason why SEO experts need both implement and design the search engine marketing program.
A few SEO gurus have previously worked as IT professionals or web developers. In fact, in some cases, SEO experts take on IT and developer jobs while running search marketing programs.
There is a lot of crossover of skill sets, making it challenging to understand; it’s hard to figure out where SEO starts and stops.
For example, site loading speeds are important for all parts of a site, especially for SEO experts.
Web developers typically do not have the technical skills needed to significantly boost a site’s speed. IT experts can speed up a site, but frequently at the expense of other areas’ performance.
Skilled SEO specialists can boost the speed of a website without losing major functionality.
Furthermore, they will nearly always make site performance changes faster and more efficiently than a web developer or IT expert.
Cooperation Between Depts
For bigger technical SEO projects, a collaboration between the SEO, web development, and IT departments is important.
These teams can guarantee that everyone is working towards the same goal by working together.
The web developer guarantees that updates are consistent with the site’s design and user experience while the SEO expert guides and supports the two teams. The IT team, on the other hand, guarantees that the changes are consistent with the underlying infrastructure of the site.
It is important to have in mind that, while I support the SEO team in implementing all changes related to an SEO strategy, I don’t support changes being made in a vacuum.
The SEO team’s changes should be double-checked. If an IT team member or a web developer thinks a change is wrong, they should speak out.
I don’t know any SEO experts who haven’t made a mistake. I also don’t know many SEO experts who aren’t keen on exchanging their expertise with everyone who would listen.
Both the IT department and web developers should have some say over the changes that are made, but not complete control.
Any problems with proposed changes are best handled through conversation, as long as all teams, especially the SEO team, can keep their egos in check.
A few SEO experts hate hearing that SEO is sometimes about sacrificing.
And still, in a discussion, problems affecting SEO might well have responses given by the IT or developer team.
Finally, who did the job doesn’t matter as long as the results are in — however, it is simpler if the SEO team implements the SEO changes.
Final Words
Appointing SEO experts to lead the implementation process can help to speed up the process and guarantee that changes are done correctly the first time.
Collaboration between SEO experts, web developers, and IT departments is important in big technical SEO projects. This helps in guaranteeing that everyone is working towards the same goal.
By cooperating, these teams can build a visually stunning and effective site that ranks well in search results.
This can ultimately lead to greater traffic, more user engagement, and a better overall experience for site visitors.
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