What Types of Products You Can Sell as a Web Developer

Rehan Pinjari
6 min readApr 7, 2024

While it’s exciting to create stunning websites and code, the freelance work life can be unexpected.

What if you could use your skills to make a more constant income? As a web developer, you’ll have the opportunity to offer digital products.

Imagine this: you always create fantastic products, so why not offer your skills and offer it to others? Before you imagine endless walkways of coding stuff (though who knows!), remember that selling digital things may take many different shapes.

Today, we’re going into the topic of what you, the web developer extraordinaire, can sell.

Have a BIG IDEA in mind? Let’s discuss what we can gain together.

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Why Should You Sell Products?

Look, freelancing is amazing, but let’s face it: clients can be fickle.

Selling products lets you have greater control over the money you make and efficiently use your skills.

Remember Sarah, the developer who created an excellent e-commerce plugin? She now sells it to endless businesses, collecting passive revenue as she sleeps (or programs on a beach, whatever seems most attractive).

Sold? Let’s begin deciding on products!

What Kind of Web Dev Product Can You Sell?

The good news is, that your developer toolkit has an endless mine for potential products.

  • Website Templates & Themes: Created a fantastic WordPress theme? Package it and allow others to create great websites in seconds (maybe not seconds, but you get the point).

How to Create Website Templates to Sell: Practical Guide

  • Plugins & Extensions: Do you have a life-saving code snippet or a must-have plugin for a popular platform? Sell it to make other developers’ work simpler (and maybe more profitable).
  • Custom Scripts & Code Snippets: Do you have an eye for dealing with unique code challenges? Offer customized solutions at a cost.
  • Web-based Applications: Ever wanted to create your app? Go for it! Sell it as a one-time purchase or on a subscription basis.
  • Digital Assets: Have you created any eye-catching images, icons, or fonts? Sell them to designers and companies to boost their projects.
  • Online Courses & Tutorials: Share your coding skills with the world! Sell online courses or guidelines to young developers.
  • Maintenance & Support Services: Offer continuous maintenance and support packages to help your clients’ websites function properly.

Finding Your Perfect Product Niche

With all of those options, you might be thinking, “Where do I even start?” Here’s the key: choose a product that fits your skills, passions, and market needs.

  • Skills & Interests: Do you enjoy creating e-commerce websites? Focus on e-commerce-related themes or plugins.
  • Market Demand: Is there a specific coding difficulty that many developers are facing? Create a solution and sell it.

Building and Selling Your Product

Now for the fun part (well, most of it)!

  • Design & Development: Guarantee that your product is well-designed, user-friendly, and free of bugs. Spend on good design tools if necessary (Design tools like Figma or Sketch are amazing options!).
  • Prices: Look at competitor charges and consider your development time. One-time payments are easier than subscriptions, which can provide steady income.
  • Marketing: Shout it from the rooftops (metaphorically, of course)! Use social media, content marketing (such as blog articles or tutorials), and online markets.
  • Customer Support: Respond to needs quickly and provide outstanding customer service. Positive feedback is gold!

Real World Web Dev Heroes

Explore the success stories of web developers such as Rachel Andrew, who created a profitable business offering CSS Grid sessions and books.

Or the team behind Astra Theme, which started as a side project and has grown into a multimillion-dollar business that sells WordPress themes and plugins.

These examples show the opportunities for product sales between web developers in a variety of sectors.

Tools & Resources to Power Up!

There are a few tools and resources ready to help you design, market, and sell your products:

  • Free & Paid Design Tools: As previously said, Figma and Sketch are great design tools. Explore free image editing software such as GIMP.
  • There are a few development tools available based on the sort of product. Check out the web communities and forums for recommendations.
  • Marketing and analytics tools, such as Google Analytics, are free and may help you measure website traffic and user activity. Email marketing works well with paid platforms such as Mailchimp.

Monetization Models:

Depending on your product and target audience, try out different revenue options including one-time payments, subscriptions, freemium, and licensing.

Look at the benefits and disadvantages of each model and adjust as needed to optimize income and satisfaction with clients.

Actionable Tips:

  • Start small and focus on a single product at a time.
  • Do detailed research on your target audience and competition.
  • Create a strong brand identity and marketing strategy.
  • Offer value with high-quality products and outstanding customer service.
  • Keep your flexibility and readiness to receive feedback to progress continuously.

Pricing Strategies:

When pricing your products, take into account costs of production, market demand, and perceived value.

To guarantee competition and profitability, experiment with various pricing models and review them frequently depending on feedback from customers and market changes.

Common Problems and Ways to Avoid Them

Avoid commonly made mistakes such as underestimating development time, ignoring marketing efforts, or ignoring the value of customer support.

To create a long-term and profitable product-selling company, as be organized, set reasonable goals, and focus on client satisfaction.

Final Words

In short, selling products as a web developer can be an attractive effort that not only grows your income but also improves your skill set and professional opportunities.

Understanding the many types of products accessible, selecting the best one for you, and using effective creation and sales approaches will help you open up new pathways to success in the ever-changing digital world.

So why wait? Start thinking about your next product idea today and go on your way to commercial success!

If you enjoyed this, consider buying me a coffee! ☕️

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